Buffer schedules posts you write. Luma writes the posts AND schedules them — daily, in your voice, with zero effort. Fundamentally different tools.
Buffer is a social media scheduler that works across multiple platforms. You write the content, pick a time, and Buffer publishes it. It's great if you already create content and just need scheduling.
Luma for LinkedIn solves a different problem entirely — the blank page. Most professionals know they should post on LinkedIn but don't because writing content takes time and energy. Luma's AI generates posts in your voice daily, picks images and memes, and publishes without you doing anything.
If you love writing and need a scheduler, use Buffer. If you hate the blank page and want LinkedIn on autopilot, use Luma.
No credit card required. Free forever.